FOR MY BAKERY Packaging

For My Bakery - Made Especially For Your Days

For My Bakery is the first bakery in Ho Chi Minh City sells Crumble Parfaits.

Recognizing the uniqueness of For My Bakery, the goal was identified is to create a cohesive and appealing brand identity that encapsulates the bakery's creative essence and attracts its target audience.

The project faced several challenges, including differentiating the brand in a competitive market, establishing a visually appealing identity, engaging the target audience, and ensuring consistency across all customer touch points. Through a thorough process involving market analysis, target audience research, brand positioning, and creative design, we developed a distinctive logo, a harmonious color palette, modern typography, and a warm, inviting tone of voice. The result was a captivating brand identity that not only highlights the artisanal and innovative nature of For My Bakery but also resonates deeply with its audience, fostering strong engagement and loyalty.

‍A Palette of Flavors

Discover the essence of indulgence with For My Bakery's unique packaging design, where each box tells a story of taste and emotion. HOUSE OF CHERYL collaborated with For My Bakery to craft a signature collection featuring six distinct flavors, each adorned in vibrant colors that reflect their unique personality.

Oreo Cacao: For My Comfort Zone: Savor the familiar blend of chocolatey cocoa and Oreo cookies. This flavor is a comforting reminder of home and the simple joys of life.

Cinnamon Orange: For My Guilty Pleasure: Delight in the sweet rebellion of cinnamon and orange. It’s a guilty pleasure, a playful escape from the everyday routine.

Caramel Banana: For My Cheat Day: Embrace the carefree spirit with caramel and banana. Perfect for those days when rules are meant to be broken and calories are just a number.

Coffee Coconut: For My Morning Boost: Start your day right with Vietnamese coffee and coconut. This flavor energizes your mornings, ensuring a refreshing start to your day.

Blueberries Mango: For My Lazy Day: Take it easy with the soothing blend of mango and blueberries. It’s a taste that slows time, perfect for lazy afternoons and quiet moments.

Matcha Strawberry: For My First Love: Fall in love with matcha and strawberry. Experience the excitement of new beginnings with every bite.