LÔ TÔ - The culture worth holding

Packaging Design & Toy Design
Client
Role
Creative Director
Year
2023
LÔ TÔ - The culture worth holding

The Culture Worth Holding

Lô Tô and Bầu Cua are two common games being played during Tet Holiday - Lunar New Year in Vietnam. However, with the rapid growth of online games and AI technology, Lô Tô and Bầu Cua are slowly being forgotten.

The Culture Worth Holding aims to nurture and reserve the beauty of Vietnamese traditional game.

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Playing Lô Tô

The concept of Lô Tô is somewhat similar to Western Bingo. The game is commonly played by people from the South and West side of Vietnam, and it is a great combination of lottery and street performances.

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Making Bánh Chưng (Vietnam Sticky Rice Cake)

Making Bánh Chưng (Vietnam Sticky Rice Cake) is also a traditional activity in Vietnam. It allows family members to gather, spend quality time, and make Bánh Chưng. Naturally, the tradition of playing Lo To while making Bánh Chưng has an important place in Vietnamese people’s heart whenever New Year comes.

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