US, Singapore, Vietnam
The project involved designing packaging for Thien Long’s new line of erasers and crayon color pencils. The goal was to create packaging that was visually appealing and practical, enhancing the visibility and usability of these products in the market.
The primary objective was to develop packaging that not only attracted attention but also provided functionality. The design needed to capture the essence of Thien Long’s brand while appealing to the target market, which includes both children and parents. The packaging had to be both engaging and easy to use, with features that made the products stand out on store shelves.
The design process began with thorough market research to understand current trends and consumer preferences. This research guided the development of initial design concepts that balanced vibrant graphics with practical features. For the erasers and color pencils, the packaging was designed to be eye-catching and functional, incorporating elements such as easy-open mechanisms and clear labeling.
The new packaging design effectively enhanced the visibility of Thien Long’s erasers and color pencils, contributing to increased market presence. The practical features of the packaging improved user experience, aligning with the needs of both consumers and retailers. The vibrant and engaging design elements helped the products stand out, making them more appealing to the target audience.
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